What's worth making this week

Instagram Reels & TikTok

A 3-5 second aesthetic background video clip (e.g., pouring coffee, walking, typing) featuring a high-curiosity on-screen text hook that instructs the viewer to read the caption.

Tricks the platform algorithm by achieving 300%+ completion rates. The 3-second video loops continuously while the viewer spends 15-30 seconds reading the detailed, value-packed text in the caption.

TikTok & Instagram Reels

A 3-5 slide photo carousel where Slide 1 presents a provocative or relatable setup statement, and subsequent slides deliver blunt, actionable takeaways or punchlines.

Platforms re-serve carousels to users who didn't swipe on the first impression, doubling organic reach. Low friction to produce using casual camera-roll photos and simple native text overlays.

YouTube Shorts, TikTok, Instagram Reels

A direct-to-camera piece opening instantly with 'Stop doing [commonly accepted practice] if you actually want [desirable outcome]'.

Contrarian framing triggers immediate curiosity and strong comment section debate, driving algorithmic distribution through engagement signals.

TikTok & YouTube Shorts

The creator performs an everyday low-effort task (making a drink, folding laundry, skincare) while delivering a fast-paced voiceover or casual story.

The secondary visual movement retains passive visual attention while the narrative voiceover delivers entertainment/value, significantly dropping viewer drop-off rate.

TikTok & Instagram Reels

Using the built-in native green screen filter to overlay yourself over a screenshot of a relatable tweet, Reddit thread, or comment, offering a quick 10-second commentary.

Leverages text content that has already proven viral elsewhere, removing content-ideation risk. Takes less than 2 minutes to record.