Concepts

Concepts Studio · for agencies

Your team's ideas, structured in minutes.

A system that empowers your team, not replaces them.

The blank page

Briefs stall before they start. A strategist stares at an empty doc while the client waits on a turnaround they were promised.

Reinvented structure

Junior strategists rebuild hooks, beats and shot lists from scratch every time, so quality tracks whoever happened to pick up the task.

Volume vs headcount

Client count scales faster than the team does. The only levers left are longer hours or thinner work.

See it work

Three real output shapes, across three client types. Same structure, different voice.

SaaS client

B2B onboarding tool · LinkedIn video · 42s

The demo request that means they've already decided

Beat strip · total 0:42

Hook
Tension
Proof
Payoff
CTA
0:00
0:05
0:14
0:26
0:37

Hook

5s

By the time a buyer books a demo, 70% of the decision is already made.

ON SCREEN — 70% DECIDED BEFORE THE CALL

Tension

9s

So your sales deck isn't losing the deal — the six weeks before it are.

ON SCREEN — the deck isn't the problem

Proof

12s

We pulled 40 closed-won accounts and every one had touched three pieces of content first.

ON SCREEN — 3 touches before the form

Payoff

11s

Build the three. A teardown, a pricing explainer, a customer's own words.

ON SCREEN — TEARDOWN / PRICING / PROOF

CTA

5s

Which of the three are you missing?

ON SCREEN — comment the gap ↓

Local services client

Multi-location dental group · Instagram Reels · 33s

What the price on the website actually covers

Beat strip · total 0:33

Hook
Context
Turn
CTA
0:00
0:04
0:12
0:22

Hook

4s

The quote you got isn't the price. Here's why.

ON SCREEN — QUOTE ≠ PRICE

Context

8s

Every clinic prices the procedure. Almost none price the follow-up.

ON SCREEN — procedure vs follow-up

Turn

10s

Ask three questions before you book anywhere: what's included, what isn't, and what happens if it fails.

ON SCREEN — IN / OUT / IF IT FAILS

CTA

11s

Screenshot this before your next consult — ours included.

ON SCREEN — screenshot this ↓

Personal brand client

Founder-led finance · TikTok carousel · 6 slides

The spreadsheet I still use at $2M revenue

Beat strip · 6 slides

Cover
Setup
Rows 1-3
Rows 4-6
Rows 7-9
CTA
#1
#2
#3
#4
#5
#6

Cover

slide 1

Still the same 9 rows.

ON SCREEN — 9 ROWS. $2M.

Setup

slide 2

Everyone expects software. It's a spreadsheet.

ON SCREEN — no software

Rows 1-3

slide 3

Cash in, cash out, runway.

ON SCREEN — IN / OUT / RUNWAY

Rows 4-6

slide 4

Owed to me, owed by me, tax set aside.

ON SCREEN — the three you skip

Rows 7-9

slide 5

Payroll date, biggest client %, next hire trigger.

ON SCREEN — the trigger row

CTA

slide 6

Want the template?

ON SCREEN — comment TEMPLATE

What your team gets

Book a demo

See it on your own client work.

Twenty minutes, your verticals, your voice profiles.